Full Time - Digital Marketing Coordinator
Our marketing team is growing at Laura Park Designs!
Location: Charlotte, North Carolina
About Laura Park Designs:
Our brand is renowned for its vibrant and colorful designs that often feature bold patterns and unique artistic elements. Laura Park Designs offers a wide range of products, including decorative pillows, fabric collections, rugs, art prints, and more, all designed to bring a sense of style and creativity to interior spaces. Laura Park, the founder and designer behind the brand, is celebrated for her distinctive use of color and pattern in home decor, making her designs highly sought after by individuals looking to add a touch of personality and charm to their homes.
We are looking to grow our marketing team! As a Digital Marketing Coordinator at Laura Park Designs, we are seeking a self-motivated, creative individual ready to enhance our digital presence and strategies across all social media platforms. This role will involve planning and executing marketing initiatives for Instagram, TikTok, and email campaigns in collaboration with our existing Marketing Coordinator and PR team. The ideal candidate will embrace our vibrant brand identity and contribute to brand awareness and revenue growth by creating on-brand content, including iPhone images, TikTok/Reels, and coordinating photoshoots for new product launches.
- Develop and execute a content calendar for all social media channels, including Instagram, TikTok, and email campaigns.
- Collaborate with our marketing team to create on-brand content that enhances brand awareness and drives revenue.
- Style and create eye-catching content using iPhone images, TikToks/Reels, and photographer photoshoots.
- Utilize graphic design tools such as Canva, Photoshop, and Lightroom to craft visually appealing content.
- Help manage and oversee all social media accounts, engaging with followers.
- Analyze social media data and provide monthly performance reports.
- Expand our influencer network through outreach and collaborations.
- Coordinate and design email marketing campaigns for retail, wholesale, and designer audiences.
- Test new target audiences to increase brand exposure.
- Plan and execute photoshoots for upcoming products.
- Collaborate with our marketing and PR teams to develop and implement creative strategies aligned with the brand's identity and objectives.
- Partner with the sales and customer service teams to create effective campaigns that communicate the brand's message.
- Stay updated on industry trends and conduct market research to develop innovative creative strategies.
- Present creative ideas and strategies to senior management.
- Foster a creative and collaborative environment within the team, encouraging innovation and continuous improvement.
- Update our e-commerce websites on a weekly basis.
- Willing to travel and work some of our bi-annual trade shows/markets throughout the year (Dallas Market, Atlanta Market, and/or High Point Market)
- 1+ year(s) of marketing experience (graphic design, content creation, email marketing, and social media planning) - preferably in the lifestyle or home decor industry.
- Proficiency in graphic design tools such as Canva, Photoshop, and Lightroom.
- Strong creative and design skills with meticulous attention to detail.
- Excellent multitasking abilities and organizational skills.
- Previous experience with email marketing platforms like Klaviyo and Planoly.
- Strong communication and interpersonal skills.
- Ability to work under pressure and meet deadlines.
- Content creation skills, including iPhone photography and video production.
- Knowledge of various social media platforms and their best practices for content distribution.
- Creative problem-solving abilities to generate engaging and visually appealing content.
- Analytical skills to measure the effectiveness of marketing campaigns and make data-driven decisions.
- Stay up-to-date with industry trends and emerging tools in graphic design, email marketing, and social media planning.
- Collaborative mindset and the ability to work effectively in a team environment.
- Flexibility to adapt to changing priorities and requirements.
- Strong commitment to maintaining branding and consistency in all marketing materials.
If you are a creative visionary who is passionate about design, color, and innovation, we encourage you to apply! Please submit your resume and a cover letter to firstname.lastname@example.org detailing your relevant experience and why you are the ideal candidate for this position. Join us in bringing beauty and inspiration to homes through Laura Park Designs.
- Full-time Salary Position (in-person, not a virtual position)
- Location: Charlotte, NC
- Hours: 9:00 am – 5:00 pm, Monday – Friday
- Offers: Paid Time Off + Virtual Days
Laura Park Designs is an equal opportunity employer and welcomes candidates from all backgrounds to apply.